Creative EB videos for your brand

Employer branding (EB) is an issue that is growing in importance every year. Let’s not kid ourselves: with unemployment at 2.9 percent1, the lowest in 30 years, finding good professionals can be a challenge. So how do you encourage the best to join your team? An EB campaign using creative videos can help. See why and check out how it works.

Video in employer branding campaigns – why does it make sense?

Do you want to attract highly qualified candidates to your company? If so, take care of its image – so that it appears as an ideal working environment. One in which Mondays cease to be a horror show and Friday afternoons the longest-awaited moment of the week.

How to show it? An important support will be a well-planned employer branding campaign that includes video. Why can it be really effective?

• We live in a video culture – in a world of TikTok, Instastories, Facebook reels and testimonials, and YouTube, it’s hard to think of a better medium than video. This form will allow you to effectively reach out with information about your company and be remembered.
• Video marketing gives measurable results – you can target the videos you post online, such as on social media, to a specific audience and track the results of their posting. You will verify, for example, who watched them to the end, who clicked on the link to your recruitment page, etc. This way you know that – if you decide to do paid promotion – you are not burning through your budget.
• One material, multiple publication venues – a well-prepared video as an EB element can be used repeatedly, such as on your profile on FB or LI, as part of a paid advertisement or embedded on your company website. The possibilities are endless.

Read also: How to measure the effectiveness of an image video in terms of audience engagement?

What form can an employer branding video take?

What form your employer branding video takes depends on the goals and nature of the emerging campaign. Materials can focus on, for example:

• presentation of the company’s culture and values – this is a kind of business card, which will show the candidate in a nutshell how your business works, what the atmosphere is like in the office or production; in such material you can, for example, include statements from employees, management and show snapshots of daily “life”;
• presenting the duties of the position – the video can focus on showing the realities of working in a particular position; the camera can reportorially follow the selected employee and show what challenges he faces and what is most exciting about his job;
• stories from current employees to familiarize candidates with their employment history and how working at your company helped them grow.

In a word – the sky is the limit. And if you are not sure which way to go with your employer branding campaign – come to us. Together we will prepare a project that will help you attract great employees for years to come.

How do employer branding companies work? Examples

Wondering what employer branding videos look like in practice? Here are some examples of videos that help build the image of well-known brands.

Employer Branding bei Arla

Arla is a dairy manufacturer. The company, in a time of pandemonium (ah, the charms of the forced home office…), released a series of employer branding materials to encourage people to join recruitment. This one showing how “the office misses its employees” combines creativity and nostalgia. And above all, it evokes warm feelings and creates the impression that there is a great atmosphere at Arla that is missed.

Employer Branding Video mit Bolt

This image video is a great example of the perfect EB business card for a company. It perfectly shows the company’s philosophy, its path of success. It weaves employee stories into it – showing that Bolt is a good place for ambitious people who want to grow.

Kampania Employer Branding mBank

Here an example from the domestic market – an employer branding video aimed at the 40+ group, prepared by mBank. Very well suited to the target group – subdued, with interesting insight and a compelling story. It can motivate you to click “apply now.”

Do you, too, want to create employer branding materials to help power your company’s workforce? Let’s do it together. Call or write to talk through the topic with our experts!

1 https://www.gov.pl/web/rodzina/gus-potwierdzil-nasze-szacunki-bezrobocie-w-kwietniu-2024-najnizsze-od-30-lat