How to optimize the cost of creating image videos? 5 solutions

You know that branding videos are an important part of customer communication, so it’s worth investing in them. On the other hand – as it is in marketing – every penny is worth its weight in gold. What can you do to combine a reasonable budget with good results from video content production? We have some tips to help our clients avoid “over-budgeting” and achieve their business goals.

invest in the “versatility” of video marketing tools

Do you order materials separately for social media, website and external advertising campaigns? What if, while working on one project, you prepared video versions that would allow you to interact with your customers through different channels? This is an easy way to optimize the cost of creating image videos and get more consistency in your campaign.

How might this work in practice? You can edit a lot of material from one “raw material” – such as shorts or TikTok, longer material for a YouTube channel/website, or one suitable for display as an advertisement, including in traditional media.

Wondering how to translate this concept into practice? Talk to X from our team. Together we will work out a good idea for a video marketing campaign.

opt for videos that engage your audience

Sometimes a single, inconspicuous video can make your brand shine and become the focus of a large audience. This is how (in simple terms!) the viral effect works. Such material can often replace many “flat” productions – ones that simply don’t appeal to your potential customers.

Wondering what to do to make your content as viral as possible and help you effectively get leads and sales? Its preparation should be entrusted to specialists. Those who, on the one hand, understand how to build the power of an audio-visual message, and on the other – know that the resulting material has to translate into image and sales. A professional creative film agency, such as HOLE Films, will make sure that your production attracts attention and leads the viewer to take a specific action.

Read also: What to look for when choosing a promotional video production company?

think about optimizing the cost of an image film

Does an image film have to cost a “fortune” to work as a marketing instrument? Yes, you need to invest specific funds in it – the work of the film crew involves certain expenses. However, there are costs that can be easily optimized. Here are some examples of “cuts” that can be made painlessly, and sometimes even to the benefit of the final results.

• Shooting an image film on your premises instead of in a rented studio – not only reduces costs, but also strengthens the credibility of the production and sets it in the “real world.” One that your customer can identify with.
• “Hiring” your employees for the film, instead of actors – is another element that lends credibility to the resulting material, while reducing the scale of expenses. Of course, it is important to remember that the use of the image of famous people, including influencers, in some cases pays off. However, it is worth considering and calculating this carefully.
• Shoot several productions in one project – if you can shoot material for a couple of videos in one block of shooting days, the cost of a single video will go down.

Read more: How much does a video cost for my company?

publish image videos yourself, without a media house

You can use image videos in your own customer communication and promotion channels. If you publish them, for example, on the company’s social media, website and similar places – this can reduce the cost of video marketing. In these times of the “power of the Internet” you can become your own publisher. This approach can pay off.

measure audience engagement in receiving video

This strategy is long-term in nature and will help you optimize your video marketing spend step-by-step, by “trial and error.” What’s the point? Well, it is worth (and even necessary!) to observe how the publication of image or promotional videos translates into the acquisition of leads or directly into sales.

Contrary to appearances, such data can be obtained and conclusions can be drawn from it.

More on this topic: How to measure the effectiveness of an image video in terms of audience engagement?

Wondering if you have the right budget for your video campaign? Do you want to know how much you need to spend to complete your project? Let’s calculate it together and look for a strategy together that will bring the highest possible ROI. We know how to achieve such an effect. Get in touch and find out the details!

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