Photo + video session in one. Is it possible?

Thinking about making an image or advertising video? It might be a good idea to combine it with a photo shoot. Why does such a solution make sense? Is it even possible? What might the work look like in such a model? Keep reading for details!

Photo + video session in one – what is it really about?

A “photo + film session” situation is encountered when we prepare materials in different formats for the client. Within one cycle of shooting days and subsequent processing, both films and photos are created. They are all kept in the same context and identical style.

Why does it make sense to combine filming with a photo shoot?

Combining a photo shoot with filming is a solution that our creative film agency often recommends to clients. There are several arguments behind it.

Consistency of materials published as part of a single campaign

Consistency is important in communicating with your brand’s audience – especially in terms of visuals. It is worth ensuring that all released materials are related to each other. This allows you to increase brand awareness, build recognition and, above all, increase the power of your message. As a result, your brand effectively “writes itself in the minds” of target groups, which translates into significant long-term benefits.

This is exactly what you will achieve when you create a set of different promotional materials within a single project. Recipients will see similar images when they see a video ad, as well as when they see a billboard from an outdoor campaign, promotional material in the press or on a banner on the Internet.

Saving money

Ordering videos and photos in one “package” usually costs up to tens of percent less than if you ordered these services separately. Why? Because all the preparation for shooting/photography is done only once. For example, there is no need to redo decorations and make-up, and the crew only shoots/photographs once.

See also: How much does a video cost for my company?

Saving time

Session + video in one = less time spent shooting/photographing the “footage”. This is especially important if it is prepared on your company’s premises. If the photos and the video are created at the same time, it will be easier to prepare your headquarters for it and carve out time – so as not to disrupt your normal work rhythm too much.

You also save time because you get the entire catalog of materials in one project. You can either use them “here and now” or stagger their publication over time – so as to take care of the consistency and continuity of your promotional communications over the long term.

When does it make sense to combine filming with a photo shoot?

Combining filming with shooting pays off in certain cases. When do we recommend this solution to our clients? Here are some examples.

Preparing for a larger advertising campaign

You know you want to promote yourself in traditional media and online in different ways? So you will need both photos and videos. The best thing to do is to prepare them simultaneously – it’s a guarantee of production convenience, lower costs and image consistency.

Plan to create a new website

On a good company website, you need both an engaging branding video and images – such as those that showcase the products, team or headquarters. If they are created together with the video, everything will “play” together.

The process of preparing a company catalog

You will also need good photos for the catalog. What if you could combine them with videos for the customer to view as an additional “illustration” to the paper presentation? Just put a QR code next to a photo of a particular product, leading to a video that allows you to view the item in three dimensions?

Wondering if you, too, need a photo session combined with film shoots? Talk to our specialists about it. HOLE Films will provide you with support in both areas. We have experience in this – the photo shoot was combined with the shooting of this image film for Nestor Springs, among others. If you are interested in a similar solution – call or write. Let’s create materials together that will help you increase sales!