Is a product video needed for every product?

You know that product videos are an important tool in modern marketing. You want to prepare them, but… here comes the conundrum. There may be dozens, if not hundreds of products in your company’s portfolio. So is each of them worth promoting through video? We suggest how to face this challenge.

One company, many products – which to promote through video?

In an ideal world, it would be worthwhile to create product videos for all your products. Provided, of course, that you have the budget, the time to do so, and manage to effectively reach your target audience with these materials.

In “real life” – especially with a large portfolio – focus on preparing product videos for those solutions that are your flagship. So, those whose sales are the most important for you. Over time, if it makes sense within your marketing strategy, you can prepare more materials. There is always time for that.

Read also: What should a product video have? 5 elements that make such content sell

What products to promote with video?

Product videos can be created for any solution or target group – both B2C and B2B. However, this form of communication is best used when the product in question:

• is sold through online channels, making it necessary for the customer to visualize it well in order to make a decision;
• has complex functions that are better to show than to describe – for example, it is easier to demonstrate how a cleaning robot works than to write long sentences about the algorithms according to which it moves;
• should be presented in a usage environment – because, for example, you want to show how big it is, how it is handled, how it blends in with its surroundings, etc.

Therefore, in the B2C segment, for example, clothing, cosmetics, footwear, accessories, electronics, etc., are promoted in the form of product videos.

What about product videos for B2B? The principles are very similar. In this formula you can present different groups of goods. Let’s use mattress and upholstered furniture formers from one of our clients, Nestor Springs, as an example. The video we prepared is a convenient form of presenting your product portfolio to potential contractors.

What is the best way to prepare product videos for the many goods in your portfolio?

Even after limiting the number of products to be filmed, their list is long? There are several solutions to help you optimize your budget and quickly prepare the necessary materials.

First of all, work with a good film creative agency that understands the business needs of its clients. Hole Films will help you “embrace” the entire process – from developing the creative concept and preparing the script, to shooting the footage, to editing and preparing it for distribution. We will also suggest which products to present in video form and how to do it best.

Second, think about the length and form of your product videos. These features will depend on, among other things, the place and purpose of publishing such materials.

If you want to create a complex presentation, for example, for display at an industry trade show – a material like the one in our production example for Nestor Springs will be suitable. If, on the other hand, you want to post short sneak peeks on social media or upload short product presentations to an online store – even materials of a dozen seconds in length will suffice.

Are you still in doubt? Need help developing a product video concept from scratch? Don’t hesitate. Just call or write and we’ll help you create materials that will enhance your marketing.