Where to post product videos? How do you distribute them?

Product videos are a powerful tool in the hands of a marketer. They are the best way to visualize how a product looks and behaves. To “squeeze” the full potential out of them, you need to know what to do with such materials when they are ready. See where to publish product videos and how to distribute them.

From this text you will learn:

• What are the best platforms for publishing product videos;
• Where you can distribute such materials and why you should.

Platforms for publishing product videos online

Product videos are placed primarily on the Internet. This is where they work on your image and drive sales. However, in order for viewers to see them, you need to publish them, and therefore “put them online.” You can use publicly available platforms for this purpose. Which ones?

YouTube

YouTube is the world’s most popular video platform, currently owned by Google. It offers a great deal of possibilities for publishing footage and embedding it in various places.

To take advantage of YouTube’s capabilities, first set up a company account on this platform – it is under this that you will hook up all your materials. This is free of charge. After that, all you need to do is upload your product videos and… start sharing them. To embed such material, for example, on your site, it is best to download a ready-made embed code (in the options under the video Share -> Place).

Vimeo

Vimeo is a platform popular especially among professionals. It works on a similar principle to YouTube, but some options are paid for in it (limits to 500 MB of uploaded material per week and 25 GB per year). That’s why it’s a good choice either if you have a few product videos to publish, or if you’re not worried about paying a small plan fee.

Vimeo allows you to easily replace videos without changing the URL and also allows for quick, easy embedding of materials using embed code. It also gives you better control over the privacy of your materials. In our opinion – it’s a better choice for professional use.

Plattform für soziale Medien – Facebook, Instagram, TikTok

You can also upload product videos directly to your social channels. It’s worth adapting them to formats popular on each platform – for example, in terms of the fact that they will be viewed mainly on smartphones. It’s a good idea to add subtitles to them, and make sure to adjust the length to the specifics of reels, reels or instastories, as needed.

Where to distribute product videos?

Have you successfully uploaded a product video to YouTube or Vimeo, for example? Now it’s time to distribute it! There are many places where you can place such materials. Two paths are worth following:

1. free publication in your own channels – i.e., on your company website, online store, newsletter sent as part of email marketing, company blog or SoMe profiles;
2. paid distribution – through ads, such as Google Ads, Facebook Ads or advertising systems on Instagram/TikTok; the choice of these depends on which target audience you are targeting.

Co to daje w praktyce?

Publication of product videos on the website/online store

Embedding product videos on your website or online store serves two functions. First, it dynamizes the message and makes the site more attractive. And this translates into greater audience engagement. Second – it allows you to better imagine the product you are buying at a distance. So a well-made product video can help your sales!

Publication of product videos on social media

Product videos on social media can, on the one hand, be used to acquire leads or support an ongoing sales campaign. On the other – with their help, you can reach customers at any stage of the marketing funnel and start building a relationship with them.

Also read: video’s place in the sales funnel

Remember that product videos prepared for publication on FB, IG or TikTok should look a little different than those on your website. How? A well-tailored format and style of communication can be taken care of by us. Talk to our specialists about the details.

In summary, for a product video to “do the job,” it must be properly published. We will support you in this as well. Let’s create materials together that will help you achieve your business goals!