Top 5 Employer Branding Videos You Need to Know

If you want real professionals to join your company’s team, it is essential to invest in employer branding. Videos that present you as a great employer will help convince the best candidates on the market to join your team. Wondering what such a campaign could look like at your company? Get inspired by the best examples. Here are 5 employer branding videos to get ideas from.

Kampania Employer Branding Heineken

What can be done to attract to the company candidates who know how to go beyond the patterns, and who look for unusual challenges and constant surprises at work? Heineken managed to create an image of such an employer literally with one video. Although the campaign we are talking about is already 11 years old, it is a great example of successful employer branding.

What is the strength of this material?

• The narrative directly addresses the repetitiveness and boredom often experienced by candidates during recruitment.
• The storytelling storyline grabs your attention and – even though this employer branding video is over 3 minutes long, you want to watch it to the end.
• The interesting style of filming is somewhat reminiscent of the atmosphere of popular reality shows or the mockumentary series “The Office.”
• The film fits perfectly with Heineken’s brand image as laid-back, unconventional and trend-setting.

After seeing it, many candidates may be excited to think about what the next recruitment at Heineken will look like. We’ll admit… we ourselves would love to see it ;-).

Kampania Employer Branding Intel

This video focuses on positioning Intel as an employer that hires only the best. They know jokes that a person without extensive background knowledge would not understand.

What message does this material convey? It is simple: if you have a really close mind and want to work among people who understand you, join us. There is an additional message – for the customer – Intel are absolute experts in their field who can be trusted.

What is the power of this employer branding video?

• The short, entertaining form easily focuses attention.
• The story arouses interest and… leaves one wondering what the joke was about (= is remembered for a long time). The message is universal – it supports not only recruitment, but also Intel’s overall brand image.

Employer Branding bei Volvo

Volvo is a Swedish car manufacturer that is prized above all for safety. But in this employer branding campaign, the brand is communicating an entirely different value: inclusivity.

What is its strength?

• It has a storytelling character – it tells the story of several employees. Each of them has a different cultural background and origin, but they all make up Volvo’s strength.
• It can persuade candidates from all over the world to take part in recruitment.
• It shows the reality of working at Volvo, thus allowing one to better imagine what the daily life of those employed by the corporation is like.
• It presents Volvo as an open, tolerant brand for which diversity is a force that leads to innovation.

Wideo employer brandingowe dla Dropboxa

Dropbox is a storage space sharing company that needs no introduction to anyone. But have you ever associated it with fun and creativity? That’s the message this employer branding video creates – unlike any other!

What is its strength?

• What attracts the most is the unconventional form of delivering the message – instead of “live actors” the film featured muppet-like puppets.
• The dialogues are also charming and funny, referring to real texts that are often spoken in the business world.
• It builds a very positive association, making you believe that Dropbox is just a cool employer!

5th EB film for Sirma

Sirma – The Bulgarian IT holding company relies on concreteness and a typically advertising message aimed directly at potential candidates. This employer branding video is short, engaging and efficiently communicates the key benefits of joining the team.

What is its strength?

• A great combination of animation and “live-action” to illustrate the concepts conveyed very well.
• A simple narrative with no room for overstated dialogues and elaborate metaphors. Appeals directly to potential candidates and their expectations.
• Music that gives the picture even more rhythm.

As an aside, we shot footage in this climate for one of our clients, Nestor:

Which of the above examples did you like best? Would you like to create something similar for your brand? Or maybe you have a completely different concept or need inspiration? Go ahead and contact us and let’s create something together!